By Dr Rehan ul-Haq (auth.)
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Extra info for Alliances and Co-Evolution: Insights from the Banking Sector
By establishing IBOS, the Royal Bank of Scotland and Banco Santander were able to provide a Introduction, Structure and Subject 15 cost effective and efﬁcient service to their customers, a service that was not provided by other banks, and this conferred a competitive advantage to the member banks. Over time, IBOS became more international through establishing a New York link and allowed more members to join, thereby sharing the competitive advantage conferred by membership with more members. Eventually the membership is likely to be so broad that the service provided by the alliance may become a base line provision and the strategic alliance will become an infrastructure alliance.
The broad analysis method was to: i) identify the broad changes in the economic, regulatory, business and banking environments (the mechanisms) over the period that underpin the events identiﬁed below; ii) identify the concrete strategic alliance events mentioned in the data sources; the data sources are the primarily annual (quarterly in the case of the Bank of England) reviews of trends in the banking sector; a mention in these data sources was considered to be reﬂective of the perceived high importance of the event in the sector and over the time period.
8 Alliances and Co-Evolution From the above analysis we can derive a general deﬁnition of a strategic alliance as proposed by ul-Haq et al, (1996) thus: A durable relationship established between two or more independent ﬁrms, involving the sharing or pooling of resources to create a mechanism (corporate or otherwise) for undertaking a business activity or activities of strategic importance to one or more of the partners for their mutual economic advantage. Strategic alliances – a taxonomy Faulkner (1995) expands the work of Lorange and Roos (1992) and Williamson (1986) by classifying strategic alliances on three dimensions, which he deﬁnes as the scope of the alliance, the legal status of the alliance and the number of partners in the strategic alliance.