By Garry Honey
Attractiveness possibility is a subject with relevance around the company, from hazard managers to company conversation managers, from compliance supervisor to HR Director. no matter what your curiosity within the topic, a brief advisor to popularity hazard presents a shorthand path to knowing the context and key gains of this topic. the character and cost of popularity -- The factors and effect of acceptance hazard -- making a choice on stakeholders and possibility drivers -- making a choice on instruments and controls -- Assigning accountability -- Integrating recognition hazard -- Governance and compliance -- Case reports
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Extra resources for A short guide to reputation risk
This is why most IR directors prefer to brief analysts and institutional shareholders regularly to eliminate nasty surprises and manage expectation, even if it is downwards. High frequency engagement is not always appropriate; where legal or regulatory stakeholders are concerned there can be long periods of quiet followed by short periods of intense activity so there is no easy answer for the right or wrong frequency of engagement. Controls The aim of any control of reputation risk is to provide an understanding of stakeholder expectations for any given corporate action.
In an ideal world each corporate owner of a stakeholder group relationship should have in place a method of monitoring attitude and expectation on a regular basis as an essential part of relationship management. In reality this rarely happens although some groups end up being better understood than others merely due to the frequency of contact. The ideal is to 48 Selecting Tools and Controls 4 have a company wide tracking system across all stakeholder groups and this acts as a risk control mechanism.
Determine how often you would want to follow up and verify this information, for example, monthly, 50 Selecting Tools and Controls 4 half yearly or annually and how best this repeat operation might be conducted, for example, by panel, focus group and so on. Stage 2 Ensure that the monitoring of diverse stakeholder attitudes and expectations is recorded and reported to the board frequently. It is important to know how any behaviour or performance will be received. Anticipation is a prudent act of proactive planning.